E-Commerce Ad Calculator

This calculator can help you plan your marketing activities on Facebook, Instagram, Google, TikTok or any other paid advertising platform, but also help you optimize your ads if you know how certain parameters affect your results.

Instructions: In the first part of the form, you enter the desired results (desired turnover and average value of one online order). The rest of the values are generated by themselves, but by changing the values in the second part of the form, you can see what impact these parameters will have on the final results of paid ads.

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Enter desired results

Desired revenue from ads in Eur: *

Average value of one order in Eur: *

Required number of orders to achieve the desired turnover

Planned ad and site performance

Website Conversion Rate in % (default 1%) *

Selected Value: 0

Assumed CPC (Cost per Click) of ads in Eur (default 0.10 Eur) *

Selected Value: 0

CTR (Click-through rate) of ads in % (default 1%) *

Selected Value: 0

Required number of visits (Link Clicks)

Required number of ad impressions

(in ad Eur

Ad budget required in Eur:

CPA (Cost Per Action/Acquisition) - Marketing investment for one order (in Eur)

ROAS (Return on ad spend) - Return on invested funds

Note: ROAS is a measure of how many times your ad spend is returned. Generally for E-commerce it should be greater than 2.

E-Commerce Ad Calculator

Enter desired results

Planned ad and site performance

+389 78885050
agency@box.mk

Nikola Trimpare 12/13
1000 Skopje, Macedonia

ABOUT US

INFORMATION

INFORMATION

E-Commerce Ad Calculator

Enter desired results

Planned ad and site performance

+389 78885050 agency@box.mk

Nikola Trimpare 12/13 1000 Skopje, Macedonia

ABOUT US

INFORMATION

INFORMATION

+389 78885050
agency@box.mk

Nikola Trimpare 12/13
1000 Skopje, Macedonia